IKEA's always pushed the envelope with their commercials (she said, thinking back to one they ran when they were still only on the East Coast with a gay couple calmly discussing why they liked shopping there - which had nothing to do with the fact that they were queer). I have to admit, I laughed my head off at the first one of these I saw (the pregnant daughter) even as I was going "Ewwwww!"
"Ikea began a nationwide campaign that presented a man and a woman peering through their window and envying the quality of their neighbors' Ikea furniture. Suddenly we see the Ikea customers acting out a scene in their apartment, with a woman dressed in dominatrix outfit, swinging a riding crop, and chasing after her subbie boy, probably her husband. The peeping toms watch with a sense of jealousy as their neighbors prance about enjoying their scene."
I think the comment they made was, "Wow... wish I was that organized."
I saw it last night while eating dinner. Everyone in the family turned to each other and was like, "what was that?!" We were thinking about new furniture because we are slowly remodling the house...I think we'll avoid Ikea.
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no subject
Date: 2003-02-11 03:41 am (UTC)no subject
Date: 2003-02-11 04:29 am (UTC)"Ikea began a nationwide campaign that presented a man and a woman peering through their window and envying the quality of their neighbors' Ikea furniture. Suddenly we see the Ikea customers acting out a scene in their apartment, with a woman dressed in dominatrix outfit, swinging a riding crop, and chasing after her subbie boy, probably her husband. The peeping toms watch with a sense of jealousy as their neighbors prance about enjoying their scene."
I think the comment they made was, "Wow... wish I was that organized."
no subject
Date: 2003-02-11 11:01 am (UTC)I actually like Ikea. Their items are fairly good quality, at fairly reasonable price and the stores are wonderfully dangerous places to shop.
When they had the commercials that were goofy, off the wall or showed non-mainstream slices of life, I applauded them.
This new series is using negativity to sell their stuff.
I know!
Date: 2003-02-11 10:51 am (UTC)I don't understand them....
Date: 2003-02-11 10:52 am (UTC)I mean, my house isn't all IKEA'd but I like it, therefore I DON'T fight with my husband.
BLEH!